Off Page Optimisation

Off Page Optimisation
This refers to external influences. These include, the number and quality of other sites linking to yours and the amount of traffic the site gets.

2.1
Link Building
Each website that links to your site is a vote for your site. The more links the better and the more relevant they are the more effective they are especially if the come from quality sites. Most of the ongoing work is aimed at increasing links (thus more traffic and exposure for the site!)
We use effective directories to help this. We will also target the links identified in the competitive analysis of the top-ranking site from section one. We will also look for niche, industry specific directories. In competitive sectors it may be worthwhile considering paid-for links.

2.2
Press Releases
Again, this is done to increase traffic and links to the site. Only effective press release sites will be used. We will need your input for this.

2.3
Articles
Again, this is done to increase traffic and links to the site. Only effective article sites will be used. We will need your input.

2.4
Forums
We will register with some industry specific forums and we recommend that you contribute to these on a regular basis. This helps to increase links and traffic but it will also contribute to helping your site becoming an authority in your sector.

2.5
Testimonials/Reviews

2.6
Search Engine Submissions
This is done on a regular basis to ensure that the relevant search engines are visiting your site often. This helps to keep the content fresh in their databases.

2.7
Optimise Inner Pages
Each page will in turn, be optimised and targeted towards additional keywords/phrases. This will increase your chances of being found for more and more searches.

2.8
New Content
It is recommended to add new content to the site on a regular basis. If search engines see that your site is growing, it will encourage them to come back more often. It will also help you be found for more keywords/phrases.

2.9
Reporting
We will email monthly reports to you so that you can measure the progress of the SEO. A monthly search engine submissions report will also be emailed to confirm that it is being done. These figures, along with the visitor stats will be used to evaluate and take necessary action if required.